The summer months of July and August are those of the orange fleshed cantaloupe melon, which is extensively farmed in Haut Poitou just next to Richelieu. We were directed to go to Chapeau Melon - halfway between Richelieu and Loudun - and award them the family supply contract. It is astonishing just how much melon one can happily eat on an August evening. And the peak season prices are a delight.
p.s. un chapeau melon = a bowler hat; geddit!